The meaning of ‘Whale BoBo’ is to remind children to protect their heart and body. The narwhal has a gentle and friendly character and likes to live in a group. The blue whale is also the animal with the largest heart in the world, symbolizing that even young children can have a strong heart.
The mascot's colour palette is harmonious and natural, giving people a warm and caring feeling. The number 30 symbolises the Foundation's 30th anniversary.